Iziqhumiso zika-Este Lauder ziyakuthandwa ngabasetyhini kuwo wonke umhlaba. U-Estee Lauder uyinqaku elidumileyo elinika abafazi iintlobo ezahlukeneyo zemveliso yomzimba kunye nomzimba, kunye nezococwa zokuhlobisa kunye namanzi angasese.
Imbali ye-brand Este Lauder
Ngokokuqala ngqa ne-Este Lauder izimonyo zabesetyhini zadibana ngo-1946. Emva koko uMama ogama lakhe lingu-Estee Lauder wakha iimveliso ezine zonyango ezikhethekileyo. Yena, intombi yabafuduki, ukususela ebuntwaneni kukholelwa ukuba ngamnye umfazi unelungelo lokumhle nokulungiswa kakuhle. Yingakho u-Este wayezama rhoqo ukudala loo mveliso eya kwenza ukuba abafazi babehle kakhulu. Ekuqaleni kwezityalo ze-Este zadalwa phantsi kolawulo lomalume wakhe-uJohn Shotz. Nguye owamncedisa u-Este omncinci ukuba abe neyakhelo lokuqala. Le ntombazana yazimela ngokuzenzekelayo izicumbiso zayo, zikhangele zonke iirononi kunye neehotele ezizibonayo kwindawo.
Emva kokuba u-Este etshata, yena nomyeni wakhe baqala ukukhuthaza izimonyo zabo ezihleleke ngakumbi. Oko kukuthi, kwiilawulisi zikho izibhengezo, kunye neekremu sele zisetyenzisiwe ngamanoni amaninzi kwisixeko. Emva kokuba izidakamizwa zithandwa kakhulu, u-Este unqabile ukuwuhambisa ezitolo ezincinci kunye nevenkile. Ujolise ngqo kwiivenkile, apho kuninzi amathuba okuba izimonyo zakhe ziya kufumaneka. Kubalulekile ukuba uqaphele ukuba nguLauder owamnika kuqala umfazi ithuba lokuzama izimonyo kunye neengqumba. Kwaye ukutsala umthengi uEsta waqala ukunika abathengi izipho ezingokomfanekiso ezifakwe kwiintengo. Njengoko sonke siyazi, ngoku phantse phantse zonke iinkampani ezithengisa iimveliso zonyango zisebenzisa le teknoloji.
Impawu yeziqholokazi u-Estee Lauder kukuba unakoloko unceda abesifazana "ukuzisa ubuhle" ngemizuzu embalwa nje. Mhlawumbi, ngenxa yolu hlobo, uphawu lwe-Este Lauder luye lwaziwa kakhulu emhlabeni jikelele. Ukwandisa imfuno yeemveliso, u-Este wancedwa yindlela yakhe engaqhelekanga yokuthengisa. Ngokomzekelo, xa wagqiba ekubeni awise inkampani yentengiso, kodwa kwacaca ukuba imali ayinelanga, u-Este wathabatha imali ayenayo kwaye wayala ukuba iisampuli zamagqabi, iigrafu nezithunzi.
Ngelo xesha, zonke iinkampani zonyango zicinga ukuba le ntshukumo yaba yintsilelo kwaye ayizange isetyenzisile. Kodwa u-Este wanquma ukuthatha ithuba kwaye akazange alahlekelwe. Inani labathengi bezonyango uEste Lauter landise amaxesha amaninzi. Ngenxa yoko, akukwenyuswanga nje imali engenayo kuphela, kodwa naye wakwazi ukuvula ii-laboratories zophando ezenzile iifomula ezintsha kunye nokuphucula okukhoyo. Kubalulekile ukuba uqaphele ukuba iziqholo zolu hlobo zithandwa nakwiimakethe zaseSoviet. Kwaye ngelo xesha "udongxongo lwezinyithi" ukuphuka kwakunjalo, kungabi lula.
Kuza kube namhlanje, u-Estee Lauder uqulethe iimpahla ezilishumi elinesibhozo. Inqaku ngalinye lijoliswe kwiqela elithile labathengi. Kubalulekile ukuba uqaphele ukuba ezi zimonyo zibhekwa njengenye yezona zithandwa kakhulu kwihlabathi. Umzekelo, ukuba uthabatha imali yokwenza i-makeup, u-Estee Lauder uvelisa ezisixhenxe kweendlela ezilishumi ezidumileyo zokuzenzela.
Products Estee Lauder
Ukuba sithetha ngezicumbiso uEste Lauder, kufuneka ukhethe uluhlu lwemveliso ephambili. Umzekelo, kukho ukutshatyalaliswa kwesi sibonakaliso esibekwe kakuhle, sibala kwaye sibonakala sendalo. I powderzing kabini i-bronzing ine-hue yegolide epholileyo kwaye ilula, ngoko kwenza isikhumba sakho sikhanyise. I-eyeliner evela ku-Estee Lauder ihlala kwiiyure ezilishumi elinesihlanu kwaye iyanqandwa ngamanzi. Ndiyabulela kwi-brush engcono kakhulu, isetyenziswe lula kwinqanaba lemehlo.
Izibini ezimbini zePur Colours u-Ayshadou Du unako ukubeka ngokukhawuleza ukuphazamiseka emehlweni akho kwaye ugxininise umlo. Ngokuncedwa kwezi thunzi unako ukwenza njalo ukukhanya, imini, kunye neyinkimbinkimbi, ngokukhawuleza, ukulungiselela ukuhlwa. Kulungile kwaye ukhanyise ukusuka ku-Estee Lauder umlomo wakho uya kuhlala ukhangeleka ngokwenyama, ngenxa yempembelelo yomswakama. Umthunzi wokukhanya ukhankanywa ngokwawo.