Okumangalisayo kukuba, amanqaku amaninzi avela kwiluhlu lwethu sele evezwe kwihlabathi lefashoni. Kwaye abantu abadumileyo baye bafaka le ngubo kwimifanekiso yabo emnandi. Kwaye, ngokubulela oku, le mikhiqizo yenziwe yinto enhle kakhulu, imfashini, intle kwaye, ngokubaluleke kakhulu, kunceda ukuvakalisa ihlabathi kunye nobuntu babo ngaphakathi. Ukuze kukusondeza kumkhangeli kunye neenkwenkwezi zobomi, masichukumise kwiimpawu ezidumileyo zembatho: imbali yendalo yazo.
"Max Azria."
Indlu yefestile ye-fashion "Max Azria" kwimarike yefashoni yehlabathi iye yajikeleza iminyaka eyi-15. Ngalesi sikhathi, wangena ngaphezu kweyodwa kwilisti "yezona zibophelelo ezilungileyo." Le brand yaseMelika idume ngokukhutshwa kwezambatho, izicathulo kunye nezixhobo ezigqibeleleyo, iziqhumiso. Izigqobo zasebusuku ezivela eMax Azria zigqutywe yi-Hollywood divas njengeDadonna, uSharon Stone, u-Angelina Jolie, i-Paris Hilton, uDrew Barrymore no-Uma Thurman. Imbali yesiseko sendlu yefestile "Max Azria" ibuyele ngo-1989. Igama kwigama ngokwalo, umfazi kaMax Azria, uLyubov Matsievskaya, weza, ebiza emva komyeni wakhe. Ngeli xesha, inkampani ihlala ikhula, iphumelele amazwe amaninzi. Ingcamango ephambili yale nkhqayi yinto eqaqambileyo kunye nezinto ezithakazelisayo zabasetyhini bokwenene.
"Lacoste".
I-brand brand "Lakost" ibonwa njengenye yezona zinto ezintle kakhulu kunye neempahla ezintle zeengubo zemihla ngemihla. Ukuqala kwesi sibonakaliso kuthatha ukususela ngo-1933. URené Lacoste, umdlali we-tennis odumile, wavula umgca wakhe wemveliso, kwaye waxelela ihlabathi lonke malunga nalo, waya kwiintambo zeethennti kwiingubo ezacitywa ngokwemizobo yakhe. Emva kwexesha elithile, kunye nomnini wefayili yengubo u-Andre Zhilje, uLakost wakhulula umgca weekhati ezibophekileyo zezemidlalo nokuzonwabisa. Ukugqwesa kwesi sambatho kwakuyi logo, ebonisa ingwenya. Yile ngwenya eyisimboli salolu hlobo, kuze kube namhlanje. Okwangoku, eli liza livelisa abafazi bemihla ngemihla, iingubo zamadoda kunye namafutha anqabileyo. Izambatho "iLacoste" akabandakanyi nje isitayela, umgangatho kunye nokunethezeka, iinkcukacha zokuthambisa, kodwa zithuthuzela.
"UDian von Furstenberg."
Ibali likaDianna von Furstenberg , eliye lazisa lo mqondiso kwilizwe lefashini, laqala ngomtshato wasebukhosini wenkosana yase-Australia. Umfazi wakhe, owayengafuni ukuxhoma kumyeni ocebileyo ngemali, ngowe-1973, ngokwendlela yakhe yokwenza umzobo, wakhupha ingubo, eyayiqala kwimbali yecandelo. Ngamhla, "u-Diana von Furstenberg" ngumqondiso owaziwayo kwihlabathi leempahla ezigqibeleleyo, ezenziwe ngendlela ephathekayo kunye neendlela ezingenakuphilisa.
IJimbori.
"I-Jimbori" yinkampani yentsapho yentsapho ejolise kuyo ukudala umgca wezembatho ezikhethekileyo ze-boutique fashion boutiques. Ukuqala kwembali yebhanki iwela ngo-1986, xa " uJimbori" ekhupha umgca wengubo kubantwana, okubandakanya iimfesane zintsana kunye nabantwana abangaphantsi kweminyaka eyi-12. Kungenxa yeintsana ezi ziqhutyelwa ukutshitshiswa ngalolu hlobo, zibenze zizenzeke kwaye zingabonakali.
"Jus Couture."
Imbali yesiseko se-brand brand "Juice Couture" iqala ngo-1997. "Oobawo" beli bhendi babedalesi abadumile uGela Nash-Taylor kunye noPamela Skeist-Levy. Yikuphi ukubonga ekusebenziseni iqela elikhupha umdlalo omninzi, othembisayo kunye nosuku. Eli qhweba lingabonwa rhoqo kwiinkwenkwezi zaseHollywood kwaye libonakalise i-boutiques ezidumileyo kwihlabathi. Esi sigqoko sinomuzwa ococekileyo, okhanyayo kwaye othakazelisayo.
"I-Victoria Secret".
Yintoni enokuba ngamagama adumile ngaphandle kwephawu lokuthengisa "i-Victoria Secret", equka inethiwekhi enkulu yokuhweba emele iilwimi ezintle, izambatho, iimveliso zasekhaya kunye neziqhumiso. Ivenkile yokuqala yeVictoria Victoria Secret ivuliwe eSan Francisco, ngowe-1977 nguRoy Raymond. Kwiminyaka eyi-90, le nkcazo yaqatshelwa njengeyona nto idume kakhulu kwaye ithandwa phakathi kwabasetyhini befashini kwihlabathi. Kwakhona ukuphakanyiswa kwentandokazi "iVictoria Secret" yafika xa iingubo zangaphantsi zalo mveliso zaqala ukupapasha ama-top models aziwayo kunye neenkwenkwezi zaseHollywood. Emva koko, kwaba yinto yokwenza amalungiselelo eefashini zonyaka zempawu eziphantsi kweengubo zangaphantsi ngexesha leVictoria Fashion Show. Ngomzuzu kukho izithuba ezili-1000 ezisehlabathini, apho iqoqo leengubo zangaphantsi kunye neengubo ezivela kule brand eyaziwayo zihanjiswa.
Michael Kors.
Inkampani ye-brand "Michael Kors" yasungulwa ngo-1981. Ezi zambatho zihlala zihambelana neengcamango ezimbini ezifana nokulula nokunethezeka. Ukuphakanyiswa kunye nokucocwa ngokucwangcisa izembatho zembatho nganye zinikwe ngenxa yale nqaku. Akuyona into yokuba iinkwenkwezi ezifana noJennifer Lopez, uSharon Stone kunye noCatherine Catherine Zeta-Jones bathanda kakhulu ukubonakala kwiziganeko zehlabathi kwiingubo zikaMichael Kors . Ukongeza kwengubo, uphawu luvelisa ukhetho olunzulu lwezinto eziphathekayo kunye nezifashini, iimpahla ezemidlalo, izikhwama zezoshishino kunye nezigqoko zokuhlwa zangokuhlwa.
"Bebe".
"I-Bebe" yi -brand eyaziwayo e-American yokugqoka, eyavela ngo-1976. Umsunguli wayo nguManny Mashuf, owavula ivenkile yakhe yokuqala eSan Francisco ukuthengisa iimpahla ngaphantsi kweli gama. Olu lwazi luyaziwa ngomgca wengubo yabasetyhini abaneminyaka engama-21 ukuya kuma-35 ubudala, equka iimpahla ezintle kunye neenhle, iimfestile, izikhwama, iziketi. Abathengi abadumileyo kule mpawu yokugqoka ngu: Paris Hilton, uAlicia Keys, uBritney Spears noJennifer Lopez, kodwa uMisha Barton waba ngumntu obalulekileyo wokukhangisa ubuso balo mgca wokugqoka.
"URalph Lauren."
Imbali yerhwebo eyaziwayo "uRalph Lauren" yaqala ngo-1967, xa uRalph Lauren ngokwakhe, kunye nomntakwabo, athabatha mboleko kwi-bhanki waza wakha umkhiqizo ukwenza iimpahla kule mali. Ekuqaleni, eli bhanya libizwa ngokuba yi "Polo Fashion". Ngowe-1968, abazalwana babonisa ihlabathi labo lodidi lokuqala lweengubo zamadoda, kwaye ngowe-1970, eNew York, ihlabathi labona iqoqo lokuqala lokugqoka iimpahla zabasetyhini. Emva koko, ii-boutiques zokuqala zavuleka lonke elaseMelika. Namhlanje, uphawu lweRalph Lauren luyaziwayo kulo lonke ihlabathi, phakathi kwamadoda nabasetyhini.
Yilokho iirhwebo ezibonakala ngathi kunye nembali yazo. Ngokuqinisekileyo, olu luhlu lunokuqhubeka ngonaphakade, kodwa asiyi kwenza oku, kodwa sitsho nje ukuba bonke aba bameli befowuni bafaka isandla kwilizwe lakhe, kwaye ngamnye wabo waba ngumntu ngamnye.