I-Adidas yinkxalabo enkulu yaseJalimane yokuxhalabisa ngokukhethekileyo kwimveliso yezemidlalo, izihlangu kunye nezixhobo. Ngeli xesha, umlawuli jikelele walo mqondiso nguHerbert Heiner. Ngaphantsi kobunkokheli bakhe, inkampani iyasebenza kwaye ikholisa abalandeli bayo ngeqoqo elitsha lempahla yezemidlalo kunye nezixhobo zombini nabasetyhini. Ngoku ngoku siyakuthintela ekuqaleni nasekuqaleni kwendalo ye-Adidas.
Ibali le-Adidas.
Imbali yerhwebo ye-Adidas iqalisa ukuqala kwayo ngo-1920. Lo nyaka, omnye othobekileyo kwaye engaziwa nawuphi na umntu ngelo xesha umbheki ogama lakhe linguAdi Dassler waseDermane waseHerzogenaurach, owayengumdlali webhola ekhatywayo, wenza izicathulo zakhe zokudlala ibhola. Iqela lakhe lokuqala lokudlala izithambiso lenziwe nguye ngesandla, kwaye kuye kwaqalwa imingxuma ngumhlobo owayenobumba bakhe. Emva kwexesha elithile, u-Adi Dassler wakhiqiza iqoqo elipheleleyo lamasheya afanayo, athengiswe kakuhle. Izinto ezisuka apho uDassler wayelula khona izicathulo zakhe zathathwa kwiibhanti zakudala kunye nezicwangciso zamasosha, amaqhosha kunye neempahla zaso.
Ngowe-1923, emva kokudibanisa nomzalwana wakhe uRudolf Adi, uDassler waqasha indawo yokuqala oko ngenjongo yokwenza izihlangu zakhe apho. Kwaye sele sele ngo-1925 abazalwana babhalisa umzibo wabo weshangu we-Dassler abazalwana kwisixeko saseHerzogenaurach. U-Adi, njengomdlali wezemidlalo weqiniso, uye wahlala ecinga ukuba izicathulo zezemidlalo kufuneka zibe nezixhobo ezinjalo, eziza kunceda abadlali ukuba bafezekise iziphumo ezilungileyo. Ngoko ke, injongo ephambili yokudala le mveliso yengubo yayikunyamekela ngamnye umdlali. Yiloo nto kanye abazalwana ababekhokelwa ngayo.
Kwaye, ngokungaqhelekanga njengoko kubonakala ngathi, kusebenze, kwaye izicathulo ze-Das ezinama-larhes zathola ukuthandwa okukhulu phakathi kwezembaleki. Kungenxa yezi zizathu ukuba ngo-1928, ezi zihlangu zaqala ukuqaliswa kwiMidlalo yeOlimpiki, eyenzekayo e-Amsterdam. Kodwa ngowe-1936 kwiMidlalo yeOlimpiki e-Amsterdam umdlali wezemidlalo uJesse Owen, ekhwele kwi "Dassler", wakwazi ukunqoba amaninzi eemoriya zegolide kwaye oku kwazisa ukuhlonelwa kwehlabathi kungekuphela kwakhe, kodwa nezi zihlangu. Kodwa ngenxa yeemeko ezimbi zezopolitiko eJamani kwiminyaka engama-30-40 kunye neYibini yeMfazwe Yehlabathi emva kwayo, umsebenzi wenkampani unqunyanyisiwe.
Kuphela emva kwemfazwe, umshicileli wokuthunga izicathulo uDassler, owawusele ulandelwa ngamaMerika, waphinde waqalisa umveliso. Ukuvuselela i-factory, i-Adi Dassler idalwe kubadlali bezemidlalo baseMelika kunye nezicathulo zezemidlalo kwiintambo ezindala, iiglavu zebhola zebhola kunye ne-chips ye-rubber, ekubeni kwiminyaka emva kwimfazwe izinto ezifunekayo zokukhangela izicathulo zincinci enkulu.
Ngowe-1948, abazalwana baqala ukusebenza ngokuzimela. URudolf waba ngumsunguli we-Puma, kwaye u-Adi wabiza iqumrhu lakhe, ethatha isilayidi yokuqala yegama lakhe, i-Adidas. Kule nqanaba, imbali ifundile ngeenkwenkwezi entsha kwihlabathi lemidlalo yezemidlalo kunye nezithethe ezisele zenziwe. Kwakhona inkampani kwinqanaba lokudalwa kwayo yathola i-logo yayo. Baye baziwa namhlanje ukuya kumathathu, ayenzelwe ekuqaleni ukuxhasa unyawo kwimidlalo yezemidlalo. Kuza kube yimhla, le logo yatshintshile kwaye kunye nemivimbo ibe yinto yokuhlawula.
Inkampani esanda kuyenziwa ayizange ibe nguvulindlela kuphela ekudaleni imodeli ephakamileyo kunye nezobugcisa obuphezulu, kodwa iphinde iphumelele kwintengiso yezemidlalo. Kwaye okokuqala, ngenxa yomsebenzi osondeleyo kunye neenkwenkwezi zezemidlalo. Abantu bokuqala be-Adidas yamanqaku beemidlalo ezifana nabama-Muhammad Ali kunye noFranz Beckenbauer. Ukongezelela kwezi nkwenkwezi, imbali yendalo yenkcubeko inokuziqhayisa ngobuhlobo obusondeleyo noDavid Beckham, iZin Zidane noRaul.
Adidas namhlanje.
Imbali yanamhlanje ithi kude kube ngephakathi kwekhulu lama-20, uphawu lwalusebenza ekuveliseni izicathulo zezemidlalo kuphela, kodwa ngo-1952 zonke izinto zatshintsha ngokugqithiseleyo kwaye ihlabathi labona iibhegi zokuqala ze-Adidas. Le nto yandinceda inkampani isuka kumfanekiso wesicathulo seesanti kuphela. Ngowe-1963, ibhola lokuqala kunye ne-Adidas logo yakhululwa. Kodwa emibini iminyaka kamva inkampani, iyakwamukela zonke iindixhobo zezemidlalo, yaqalisa umgca wengubo.
Kuze kube yimhla, ukubunjwa kweempawu zentengiso ezintathu zeeMidlalo yokuPhathwa kweMidlalo, iMveli yeMidlalo kunye neSimo seMidlalo.
Umsebenzi wezemidlalo.
Unika impahla enhle kakhulu, esebenzayo neyenamhlanje kubadlali abafana nabadlali bebhola, abadlali bebholabhokisi, abagijimi kunye nabadlali be-tennis. Ebusika ka-2005, ngaphakathi kwe-Adidas kunye kunye nomqambi odumile waseBrithani uStella McCartney, iqoqo lokuqala lokudlala imidlalo yezemidlalo yezemidlalo kunye nokuzonwabisa.
LeLifa leMveli.
Imele ezo zinto ezilondoloze ilifa lempawu ngokubanzi kunokwenzeka. Ezi ziqokelelo ziye zavuselela izinto ezivela kwiziqoqo ezidumile ezidala. Ingqwalasela eninzi ihlawulwa ukudibanisa ii-classic kunye neloyilo lwakwiminyaka.
Style Sport .
Uhlala emangalisa kwaye ifuna ikusasa kwindlela yamanje. Ukudalwa kwale mizekelo yembatho iholwa nguJojiji Yamamoto, kunye ne-pop diva yaseMelika Madonna ngumxhasi ozinikeleyo walo mgca.
Ngendlela, kungekude kudlulileyo umculi odumile wase-hip-hop u-Missy Ellot waqalisa ukusebenzisana kwakhe kunye no-Adidas, okubandakanya ukudala iimpahla eziphathekayo eziphathekayo nakweyiphi na imeko ebomini. Umgca wengubo wawubizwa ngokuba yiNtlone Mi.