Kwaye ngelo xesha ndifuna ukuba eli xesha libe lincinci kwimbali yehlabathi yeL`Oreal.
"Andiyi kuba sisityebi," u-Eugene Schueller, umsunguli weL`Oreal, watsho ngokudabukisayo. Kodwa akazange akholwe ngokwenene ngokwakhe. Yingakho ndaqhubeka ndisebenza ngokuzimisela. Kwaye siyintoni na namhlanje? I-L`Oreal - inkampani yanamhlanje yokuzongamela imelwe kumazwe angama-130 ngabaqeshwa abangamawaka angama-63.
L`Oreal
Ngolunye usuku, u-Eugene Schueller, unjineli yikhemikhali encinane, uncedisi webhoratri kwiCentral Pharmacy eFransi, weza ekhaya wafumana umfazi kaLouise ngezinyembezi. Isizathu solu daba sasisityelele kumntu obemisi wezinwele owaguqula umfazi wesilumko kwisithungu somsila (ngaphandle kokunyengisa!). Umyeni wam wayengenanto yokwenza kodwa ukuthembisa ukudala ipende ebonakalayo emhlabeni kwiintanda zakhe. Ngaloo mihla, abaninzi abafazi bayiboya iinwele kunye neentambo zemifuno - i-henna kunye ne-basma. Yiyiphi, ewe, ayizange inike iindidi ezikhethekileyo kwiimithunzi. Kwaye wafezekisa injongo yakhe: ngo-1907, ngenxa yoluphando olunzulu noluchukumisayo lwenzululwazi, idayi yokuqala yenziwe yinto ebizwa ngokuba yi-L'Oreal, yazalwa.
ULouise wayenomdla, kwaye u-Eugene, ophefumlelwe yiphumo, wathwala indalo yakhe kwi-barber eyaziwayo.
Kwaye ke?
Ipeyinti yeL`Oreal - inkampani yezonkcenkceshi yanamhlanje iyanda kakhulu ekuthandweni kuphela eFransi, kodwa nangaphezulu. E-Italy, loo mveliso ibonakala ngo-1910, e-Austria-ngowe-1911, e-Netherlands-ngo-1913. Ngokuqhubekayo-i-USA, Canada, iNgilani, eBrazil ...
U-Schueller wayengekho nje inkokeli enhle kunye nomququzeleli, kodwa kunye nomthengisi kunye nomthengisi. Uxhasa amajelo kunye nokushicilela, kuza kunye nezivakalisi kunye neengoma zokunyusa, kudala iintlobo ezahlukeneyo zabathengi ...
Ngowe-1929 wabonakalisa isiganeko se-epochal kwi-world beauty industry - u-Eugene Schueller wavelisa iifomula zakhe zokuqala zokuguquka kweenwele, ebonisa imfihlelo ye-platinum blondes. Iziphumo zomsebenzi onzima zenziwa kwisixhobo seL`Oreal Blanc. "I shishini elikhulu lilo bhotile! "Ngelinye ilanga izigidi ze-brunettes zifuna ukuba yi-blondes," utshilo uShumbeller, ethembele ukuba udale ubutyebi boqobo. Kwaye ngokukhawuleza imbonakude yefilimu iya kubonisa ukuba wayelungileyo: ngo-1931 kwi-Hollywood yokuqala yefilimu ethi "Platinum Blonde", umgca obalaseleyo-umdlalo odumile waseMerika, inkwenkwezi ye-movie kunye nesimboli sezesondo ze-1930-uJean Harlow wayengumntu ophazamisayo. Ngoko, iInternet iinkwenkwezi zivule imfashini. Kwi-salon zokunyusa iinwele i-powder ye-bleaching L`Oreal Blanc ikhiqiza unyanisekileyo!
Ekuqaleni kweminyaka yama-40 kwiqela L`Oreal - inkampani yezonyusa zanamhlanje, abantu abangaphezu kwewaka baqeshwe. Wayesebenza kwishishini lentsapho kunye nentombazana encinane kaEugene - uLillian, owathi ngeentsuku zeeholide ezithe zathatha iibhile kwiiplaconi ngepende kunye neloti.
Emva koko, ndiyifanele!
Esi siqendu saqala ukusetyenziswa kwi-US ekukhangiseni kombala weenwele L`Oreal Preference ngo-1971. Intombazana esethengisweni yathi: "Ndiyisebenzisa ipeyinti ebiza kakhulu, kuba ndiyifanele." Kunzima ukuphikisa, akunjalo? Namhlanje, inguqulo eguquguqukileyo isetyenziswa ngokubanzi: "Emva kwakho konke, uyifanele!" La mazwi awakhankanywa ngokuziphakamisa ngamabhinqa asemhlabeni wonke athathe inxaxheba kwiivenkile zeL`Oreal - inkampani yokonkcola yanamhlanje.
Imveliso ye-L'Oreal eParis isiphephelo esinokufikeleleka sobuhle obuhle.
Iimveliso zengqungquthela L`Oreal:
Ngowe-1907 - i-dye yokuqala ye-L'Aureale ephethe idayi yokwenziwa.
Ngowe-1929 - i-powder yokuqala ye-bleach L`Oreal Blanc ibonisa imfihlelo ye-platinum blondes.
Ngowe-1966 - Umbala weenwele ezibalulekileyo zokusetyenziswa ekhaya.
Ngowe-1972 - ukuqala kwembali ye-brand ye-Elseve ngokusungula i-shampoo enyamekayo yeenwele ezipheliweyo.
Ngowe-1982 - ukuqaliswa kwechungechunge lokunyamekela kwimeko yoLungiso (ngoku i-Dermo-Expertise).
Ngo-1995 - I-Revitalift ye-gamma, eyenzelwe ukulwa nemimpawu yokuguga ngaphandle kokungenelela ngophengululo.
1996 - i-shampoo enenkathalo Ukujongana neekeramide.
1998 - Umbala weenwele Ukugqwesa iCreme ngeekeramide kunye namaprotheni.
Ngo-1999 - umlomo weMbala Riche.
2000 - I-shamseo ye-Elseve yeenwele zabantu.
U-2005 - ukuqaliswa kwamanqaku e-Men Expert line.
2006 - i-revolutionary bezmiamachnaya yepeyinti yeenwele eziKhangela i-Creme Gloss, enika i-shading ephezulu yengubo.
U-2006 - umlomo weMbala yeRiche Star Secrets.
2007 - Gamma Derma ukunakekelwa kwesikhumba seGenesis kumgangatho weselula.