Iimidlalo zitshintshile ixesha elide, ziphendukela kwimisebenzi elula yomzimba ibe yinto yokuzonwabisa, kunye nendlela yokuphila. Umgca omtsha wezemidlalo ze-Ivy Park - ukuqinisekiswa okungenasisiseko kwezi. Abanikazi be-Co-brand of brand name efanayo - uBeyonce kunye nomsunguli we-Topshop brand Philip Greene - nabo bayigumbi lokudala. Iinkcukacha azichazwwanga okwamanje - kwaziwa ukuba ukuqokelela kubandakanya izinto ezingamakhulu amabini e-wardrobe ukwenzela ixesha lokuzonwabisa. Abafazi abasebenzisa imfashini bayakuvuyela i-elk-fit fit, i-crops-tops, i-T-shirt, i-sweat, i-sweat, kunye ne-accessories edibeneyo-amabhanti, i-elbow ipads kunye namakhristani. Umculi uthembisa: izinto ziza kuba ziphezulu, zenziwe ngezinto eziphathekayo, kwaye ngexesha elifanayo - ezintle, zikhululekile kwaye zihleli kakuhle.
Kwi-clip ye-promo, eyazinikezelwa kwiqoqo le-Ivy Park, uBeyonce uhlala emvula, ufudumala, uyabhukuda, ukhumbule ubuntwaneni, kwaye ujikeleze emikhondweni yepaki-kwaye ngexesha elifanayo ubonakala engacacile. Abo bafuna ukujoyina i-aesthetics yezemidlalo ekuqondeni umculi, kubalulekile ukujonga kwii-Topshop, i-Nordstrom ne-Zalando. Ukuthengiswa komgca kuqala ukusuka ngomhla weshumi elinesine ka-Epreli.
Umgcini wesikrini u-Ivy Park-2016
I-swimsuit yangaphakathi yongqungquthela uBeyonce yongezwa ngokuhlukileyo kwee-bracelets
Iibhuleki ezivela kwi-compression knitwear kunye ne-elastic top-esetyenziswe kakuhle kwi-skating skating
Ifoto yokukhuthaza ye-Ivy Park