Imbali ye-brand yeVersace

Kunzima kakhulu ukuchonga ngokuchanekileyo ingongoma ephambili, ekhonza njengesiqalo saloo nto. Kodwa imbali ye-brand yeVersace, enye yezinto ezimbalwa ezona mzuzu nje, ngenxa yokuba umhlaba wonke uthethe ngokuvakalayo kwaye ngokumemeza ngokukhawuleza emva kwexesha elifutshane, emva kokusungulwa kwe-brand, malunga nomdali walo uGianni Versace.

Sonke siqhelana nale nqaku elidumileyo laseItali, abaninzi banxibe iingubo, izixhobo okanye iziqhumiso zalolu hlobo. Kodwa asiyiyo yonke into esazi ngayo imbali ye-brand yeVersace kunye nophuhliso lwayo. Kungenxa yesi sizathu sokuba sinqume ukukuzisa kwimbali yenye yeendwendwe ezidumileyo kwiimfashini kwihlabathi.

Ibali leselula.

UGianni Versace ungenye yeenkampani zaseItali ezidumileyo ezenza umgca weentombi zeemfashini kunye neempahla zendoda kunye nezinye izinto zokunethezeka, ezibandakanya: izilwanyana ezinobuninzi kunye neziqhumiso, izixhobo, ubucwebe, iilindo kunye nezinto zangaphakathi, okuyiiyile zomberi kunye nezinto zokusebenza yokuhlambela, izitsha. Inkampani iqalisa ukuqala kwi-70s yekhulu lama-20. Umsunguli we-brand wayenomyili wefashini uGianni Versace, ngoku isihlalo sekhanda sihlala ngumdade wakhe uDonatella Versace. I-logo yekampani yintloko yeJellyfish Rondanini. Le logo ikhona ngokugqithiseleyo kuzo zonke izifundo ezikhutshwe phantsi kweempawu zolu hlobo.

Imbali yebhanki, kuqala kokuqala, yaqala ngoDisemba 2, 1946, xa unyana wengubo engumqeqeshi uFrancesca Versace, owathiwa nguGianni, wazalwa. Ekunye nonina, le nkwenkwana yayichitha ixesha elininzi kwiworkshop yokuthunga, apho unina wayesebenza khona. Mhlawumbi lo mzuzwana ebomini weklami yefashoni kwaye uza kuba yinto ephambili yokufumana umsebenzi othe xa ufuna ukukwenza. Ngeminyaka elilishumi elinesibhozo, uGianni uya kusebenza kwi-workshop efanayo. Kwakunjalo apho wayephuhlisa indlela yakhe yokuqala yefashoni ngexesha, apho wayephumelele kakhulu ekudibaniseni zonke iimpawu zefashoni zelo xesha kwaye ebona intle kunye nesitayela esihle. Ngaloo xesha, le nsizwa yayinako ukutyhala imali kwiintengiso zakhe ezithandayo. Ngendlela, indima enkulu ekufundeni iimpawu eziphambili zefestile zala maxesha, idlala ekusebenzeni kuka-Gianni eNgilani, eFransi naseBelgium. Iminyaka emithandathu yomsebenzi kunye nonina kwi-studio, le ndoda inamathele kule ngxaki. Ngaphezu koko, isimo sengqondo somama sokuthuthumela ngomsebenzi wakhe ozithandayo wenza uGuni awanqamle nale mveliso.

Kwintsapho, uGianni wayenabantwana ababini, udadewabo uDonatella nomzalwana uSancho. Yingakho umama engabanikanga nabani na abantwana, enika bonke ingqalelo efanayo. Kungenxa yoko, umyili wefashoni wesikhathi esizayo wabeka umgomo wokufumana ingqalelo ekhethekileyo kumama.

Ndiyabulela ukusebenza kunye nonina, wafunda ukuluhluza. Unina kuphela kuphela onokuyenza ngokuphumelelayo ngempumelelo. Kungenxa yoko uGian ngokwakhe ngokwakhe uya kuthi kamva nje nangona unina uye wafunda kungekuphela ukubona, kodwa ukuvakalelwa kwakhona.

Ibali laqala ukuphuhliswa kwalo mhla, xa uVersace ngokwakhe engenakukusola. Kwi-studio apho wayesebenza khona, wafowunelwa ngumbutho ocebileyo waseTaliyane owayengumntu onetyala kwaye wanquma ukumnika intsebenziswano. Ndiyabulela kulo mshishini webhishini kunye neetalente, uJohnny Versace waqaphela ihlabathi lonke.

Xa le nkwenkwe iphendukela kumashumi amabini anesibhozo, sele isebenze ngokusondeleyo kunye neendwendwe zefestile ezidumile, enye yazo yaba yindlu yefashini uJames Callaghan. Yiyo le ntsebenziswano eyabe isiseko sophuhliso lomsebenzi waseMilan, uGianni. Umsebenzi we-Solo we-talented fashion designer akazange alinde ixesha elide ukuba alinde kwaye ngo-1978 uvula inkampani yakhe, ebizwa ngokuba yi-fashion house Gianni Versace. Ngaphantsi kwegama elinye, udala iqoqo elitsha leengubo. Kunye noJohnny, kwinkampani yakhe entsha udade wakhe nomzalwana baqala ukusebenza. Ngaloo nyaka uvula i-boutique yakhe yokuqala yokugqoka "Gianni Versace", apho ebonisa iqoqo lakhe labesifazane kunye neengubo zengubo yeVersace. Lo mzuzu nje waba yiyona ngongoma ephambili yembali yebakala.

Isitayela seVersace.

Iqoqo lokuqala labafazi abakhethiweyo befashini babonisa konke ukuziphatha ngokwesini kunye nokunyaniseka komfanekiso wesifazana. Kwakuquka iingubo ezimfutshane ezingaqhelekanga, ezibonakalayo zibophekile kwaye zibuyiselwe. Udumo olukhulu lwafumana i-corsets ekhethekileyo yothando nempilo. Iingubo ezinjalo zifumene inani elikhulu labalandeli babo kunye nabanomdla. Emva kwayo yonke into, iyingqayizivele, ihle kwaye isitayela.

Kamva, indlela uVersace abonise ngayo iqoqo lakhe, wamnika rhoqo ixesha elithandwayo kunye nodumo olutsha. Imbonakalo nganye ibonisa imbonakalo eyingqayizivele, iindwendwe eziphambili ezazisenziwa ngabadlali abadumileyo, abaculi, abafotshini kunye nemifanekiso.

Hayi ngeengubo zenye.

Ukuba umntu unetalente, ngoko uvakalelwa kuyo yonke into into engayi kuyenza. Yingakho iVercece ayikhange iingubo zamadoda kunye nabasetyhini kuphela, kodwa nayo ithatha imveliso yokubukela iirhwebo, izesekeli, iingxowa, iigrafu, iziqholo. Wayengesabi ukuzama, oko kutheni zonke iinzame zakhe zafumana isiphumo esifanelekileyo ngendlela yokuphumelela kunye nozuko. Okwangoku, i-brand Versace kunye nabo bonke ivelisa izinto zokubhala, ifenitshala. Kwakhona kwi-brand ye-brand ithotele.

Emva kwegama.

Ubomi bomklami wefestile obumangalisayo waphela ngoJulayi 15, 1997. Wabulawa ngokukrakra kwinqanaba lelali lakhe, iinjongo ezifanelekileyo zokubulala azizange zityhilwe. Umbulali ngokwakhe wazibulala ngokukhawuleza emva kokusebenza kwakhe. Kodwa ibali leVersace alizange liphele apho. Emva kokufa kukaGianni Versace, ukubusa kweNdlu kaTersace kwathathwa ngudadewabo uDonnatella. Nguye oqhubekayo kulolu suku waqala ishishini lomntakwabo kwaye ngumthetho-mthetho wefashoni kunye nesitayela samanje. Umgca wonke weengubo ezivezwa ngulo mveliso namhlanje zisekelwe kwingcamango eyakhiwe ngu "uyise wefestile" kwaye konke kukubonga kuDonatella Versace, encedisa le ncwadana ukuba ibe yenye yezona zihlonziwe kwiindawo zonke zehlabathi. Namhlanje, indlu ye-Versace ifana nesibindi ngokuchanekileyo neengcinga ezifana nesitayela, imfashini kunye nokuthenga.