Ibali lika-Anne Burda lobomi
Xelela ibali lokudalwa kwiphephancwadi elithi "Burda", kodwa ungakhankanyi "umama" oyintloko u-Anne Burda - ngoko ungathethi nto nantoni na. U-Anna Magdalena Limminger, no-Anne Burda, wazalwa ngoJulayi 28, 1909 kwidolophu encinane yaseJamani ebizwa ngokuba yi-Offenburg. Igama apho uAna wangena kwihlabathi lembali lavela kuye ebuntwaneni bakhe - nguye owayebizwa ngokuba ngabazali bakhe kuba wayekuthanda kakhulu ukucula ingoma yabantwana, ebizwa ngokuba ngu "Annchen waseTrau". Emva kokugqiba esikolweni, kwaye emva koko isikolo sorhwebo, intombazana yathatha uFranz Burda. Ukusuka kwimpilo-ntle, intsapho esandul 'esandul' isandul Kodwa u-Annie wayengathandi ukuhlala kwindawo enye kwaye aneliseke yintoni. Wayesoloko enomdla kwaye wayaziwa ngendlela yefashoni. Yingakho u-Annie wayehlala ekhangeleka njengeHollywood. I-credo yakhe eyona nto yayinguye: "Ukuba awuvumeli ukuba imali yakho igqoke kwiDiori, inaliti kunye nentambo, ukunambitha kunye nokucinga kuya kukunceda ukhangele imfashini kunye nesicatshulwa ...". Kwaye kwanokunika umfazi wakhe oonyana abathathu, lona wesifazane akazange alitshintshe indlela yakhe yokuziphatha kunye nesitayela.
Imbali yale magazini
Xa wayeneminyaka engamashumi amane, u-Enne Burda wanquma ukuziqonda nje nje ngokuba ngumama, kodwa kwakhona njengowesifazane ophumelelayo. Kwaye okokuqala, wayekhuthazwa ngumdla wabahlobo bakhe, abazange bamkhonze umfazi ngokukhawuleza malunga nendlela ekwazi ukujonga ngayo enhle kwaye egqoke. Ekubeni ngo-1949, u-Enne wayekhokela ekunyatheliseni umyeni wakhe ezandleni zakhe. Isiseko sokuqala sokudala "umntwana" wakhe omtsha kwakushicilelwa kweencwadi, kodwa iimagazini. Kwaye iphephancwadi lokuqala, elibona ukukhanya phantsi kwesitya somatshini we-Publishing house uEne Burda, yayingumagazini phantsi kwegama elinye, "iBurda Modern". Kwakukuncedwa kweli phephancwadi ukuba u-Enne wagqiba ukuphendula yonke imibuzo ebandezela abahlobo bakhe.
Ingcamango yokupapasha iphephancwadi labesetyhini, apho iipatheni eziphathekayo zokugqoka iimpahla zabasetyhini zafakwa, zaba yinkampani enenzuzo kakhulu eyabangela ingeniso enkulu. Ukupapashwa kwekopi yokuqala yohlobo lwabasetyhini kwakungaba likhulu lamawaka. Kodwa malunga neminyaka elineshumi elinesihlanu ukuhanjiswa kweJamani kuphela kuye kwafika iikopi ezigidi. Iphephancwadi elithi "Burda" libe isipho sangempela kwisini esilungileyo kulo lonke ihlabathi. Kungenxa yokudalwa kwale phephancwadi abafazi abayifunayo, ngomzekelo we-Enne engapheliyo, ngezandla zabo ukuzakhela iimpahla zokugqoka ezigcizelela imifanekiso yazo. Kodwa umlobi wephephancwadi akazange ayeke konke kuphunyezwe kwaye uhlaziye rhoqo upapasho lwakhe. Kwizixeko ezifana neNew York kunye neManhattan, iBurda yavula ama-boutiques amancinci, apho wahlela khona ukuba afake imodeli yeengubo azinikela kubafundi bakhe. Eyo "festile ibonakalisa" inempumelelo enkulu, leyo leyo yatshintshe ngokunyuka ukunyuka kwendlela yokubhala ngokwayo. Injongo ephambili ka-Anne kukukholisa bonke abafundi. Ngako oko, wayekholelwa ngokuqinisekileyo ukuba ukulungelelaniswa kweempahla ezicetywayo kufuneka kube kwindawo yokuqala. Ngendlela, nangona uBurda wayenako ukufumana into nayiphi na into, akazange ayeke ukuzithoba ngeengubo ezifashiniweyo nezesitayela ezazisongela yona kunye nemifanekiso yakhe ayifaka kumaphephancwadi.
Emva kwexesha elithile, umagazini weBurda Modern wagqiba ekubeni ngumagazini kuphela waza wafumana imeko yezinto ezininzi nakwihlabathi jikelele. Kulo lonke ihlabathi, izitolo zavulwa, apho abafundi abaninzi banokuzithengela iingubo, okwakunyanzelekile kwiimodeli ezithile zokulungiswa. Nalapha ungathenga izeseko ezikhethekileyo kunye neengcaciso ezidala zegazini ngokwalo.
Ukwandiswa kwemida yokushicilela indlu "Burda"
Emva kokudalwa kwamaphephancwadi kunye nokuqatshelwa kwayo emhlabeni wonke, indlu encinci yokunyathelisa intsapho yaseBurda yafumana indawo yendlu enkulu yokushicilela eyayithethwa kuwo wonke umhlaba. Ukongeza kwiphephancwadi leBurda Modern, ihlabathi labona elinye iphephancwadi, i-"brainchild" yaseBurda, ebizwa ngokuba yi "Burda international". Olu hlobo lunikezelwe ngokupheleleyo ekuphekeni kunye nempawu zalo. Kodwa ibali lokudala amaphephancwadi ogama linguBurda alizange liphele apho kwaye iinguqulelo zeemagazini ezibizwa ngo-Anna, uKarina noVerena zongezwa "kwiinqanaba zazo". Le yimiyalezo eyongezelelweyo yokudibanisa, kunye nokwenza izibhengezo zomthi weKhisimusi, iimathoyizi kunye needodoli. Kwakhona kwiphepha lamaphephancwadi unokufumana iingcebiso malunga nokudayiswa kwempahla, isaliti, ilungiselelo lekhaya, umyezo, umyezo. La mabamaphephancwadi awajoliswanga kuphela ngokuzilibazisa kwabasetyhini, kodwa kwintsapho yonke. Inqaku elithandekayo kukuba abantu banokuba ngabafundi abanomdla wamaphephancwadi anjalo.
Kwakungekho ngethuba lokuba emva kwemfazwe yaseJamani I-Enne Burda ibizwa ngokuba "ummangaliso waseJamani woqoqosho." Ngokulinganayo nendlela ahamba ngayo ngaphaya kwelo phephancwadi elilodwa, wayekwazi ukufikelela kweli lizwe lonke, okwamenza ukuba "udumo" lwakhe kunye nompumelelo wakhe. Kwilifa emva kwakhe, lo mfazi wakwazi ukushiya amawaka emakhulu apho "igama lakhe eliprintiweyo", iilwimi ezingamashumi amabini, apho iphephandaba liguqulelwe khona, kunye nomkhosi wezigidi zabafundi kunye nabanomdla wokupapashwa, zafundwa. U-Burne Enne washiya ngokupheleleyo ukushicilela ngo-1994, ukutshintshisa onke amandla akhe kunye nemigqaliselo yeBurda eyaziwayo emhlabeni wonke oonyana bakhe. Ngo-2005, ngoNovemba 2 wafa. Abafazi kwihlabathi lonke baya kumbulela uAnn kwiminyaka emininzi ngenxa yokuba wafundisa ihlabathi ukuba liphile kakuhle kwaye lenze emva kokufa kwakhe. Emva koko, indlu yokushicilela "uBurda" iphila kwaye iyanomdla kuze kube yimhla, ivuyisa abafundi bayo abancinci ngeempapasho zayo ezinomdla wonke umagazini ofanayo othi "Burda".