Nangona kunjalo, akuyena wonke umntu okhethekileyo iqela elidumiweyo elidumile le-Big Apple. Ngokomzekelo, imodeli ebiza kakhulu kwihlabathi, kutshanje yazisa ukuphela komsebenzi wepalimu, uGisele Bundchen, ophelileyo kunyaka wokuvakalisa iChanel No. 5, wahlawula umboniso wokwakheka kwegama. Phakathi kweendwendwe ezidumileyo zikaKarl Lagerfeld nabo babe nguKristen Stewart, owathatha inxaxheba kumkhankaso ophambili weChanel, uTilda Swinton, owathi, njengomdala omdala we-couturier, akakwazi ukuphoswa.
Kwaye nokuba baninzi balabo bahlala ehamba phambili kwimiboniso yefashini, bazibonakalisa namhlanje eNew York, isiganeko saseSeoul saseKarl Lagerfeld sasingahlali ngaphandle kwababukeli - iholo yayigcwele, kwaye iindwendwe zalo mboniso zazinelisekile ngombukiso ombala.