Le nkampani yasungulwa yinkcenkceshela kwintsimi yokucoceka kunye nezimonyo nge-perfume uArnman Petijo ngo-1935. Kwaye namhlanje uLancome yenye yeenkokeli ekunikezeni kunye nokuveliswa kweziqholo zokuhlobisa kunye nezimonyo.
Lancome Cosmetics
U-Armand Ptizhan wanikela ngobomi bakhe bonke kwiphupha elinye ukwenzela ukuba umfazi abe mnqweno kwaye agwebe ngempumelelo yimpumelelo eyenziwa yiLancome, wazuza kakhulu. Iphunga elimnandi liqulunqwe nguPtizhan, wenyuka nge logo ehlobo. Le nto yavuka ngo-1973 ngumfuphi ongumFrentshi, ngobumnene obomvu kunye ne-petal ende. Le logo ibonakalisa uthando, ububele kunye nobuhle be-rose kunye nomfanekiso wesifazane. Isiqubulo senkampani sasihlala silingana neminyaka eyi-80 edlulileyo, sigqityiweyo kwimigangatho emi-3 - umgangatho ongenakulinganiswa, ixabiso elifanelekileyo kunye neepakethe ezintle.
NgoFebruwari 21, 1935, kwavulwa indlu yaseLancome. Igama lelophawu livela kwindawo yokuhlala yasePtizhan Lancosme. Wafika ngegama elulula ukulibiza kwaye lifunde kuzo zonke iilwimi.
U-Arman waqala umsebenzi wakhe ophumelelayo ngama-flavour 5, inkampani yanikela kwimiboniso ye-Brussels yonyaka: "iTropique", "Kypre", "Tendre Nuit", "Conquete", "Bocages" kwaye bafumana ukuqonda kwabo bonke. Okokuqala, i-Lancome yezilwanyana yasasazwa eFransi, ngoko yonke indawo kwihlabathi. Ngomnyaka kamva, sakhupha umkhiqizo omtsha ngokusekelwe kwimpumelelo kwintsimi ye-biochemistry cream Nutrix, eyayiquka i-whey yemvelo kunye nezithako ezisebenzayo. Ukongeza kwimpembelelo engqongqo, wanceda ngokubetha nokutshisa iindiza zegazi.
Ngo-1955, i-Lancome yakhulula umgca "i-Oceane", yayisekelwe kwi-algae efanelekileyo. Lo mgca waba yimpumelelo enkulu kubafazi.
Ngomnyaka we-1952, kubonakala sengathi i-powdery, i-oriental fragrance yatsho izigidi ze "Tresor". Ngelo xesha, i-lipstick ekhethekileyo iveliswa. Lo mlomo wawuyi-firsttiquist lipstick, eyayinomphunga ococekileyo wovu, wawungekho umlomo omile.
Ngomnyaka we-1955, umgangatho wokuqala wokukhutshwa kwemveliso yesikhumba wakhululwa, okwakususela kwi-algae kunye nolwandle ityuwa. Ukususela kwisiseko sayo, iLancome idumile ngokudala imimoya engaqhelekanga enegama lomlingo kunye nama-aromas ahlambulukileyo, kamva bafanelwe isihloko esithi "ezinkulu zeklasiki". Ezi zomoya zimelelwe ngothando lwemoya yaseTresor, amanzi amanzi "O de Lancome", iphunga elimnandi le "Climat" kunye neqholi le "Magie Noire".
Kutshanje, i-Lancome ikhiphe isiphumo esitsha sabasetyhini, "i-Lancome Hypnose", ithole ukuthandwa kakhulu. Kule phunga kuneentyantyambo ezimhlophe, i-vanilla kunye ne-vetiver. Inkampani ikulindele ukuba le phunga liza kuphinda impumelelo ye "Magie" kunye ne "Tresor" kwaye iza kungena ezintlanu ezithandwayo. Okokuqala, i-novelty yenzelwe amantombazana kunye nabasetyhini abaselula.
Iqoqo elitsha lehlobo lidalwa kunye nomculi odumileyo waseCanada uCono kwaye ipakethe nganye yale qoqo ihlotshiswe ngomzobo wakhe. Ukuqokelela i-shades ecebileyo kunye nekhefu ekhanyayo - obomvu, obomvana, oonandi. Eli hlotyeni, iLancome inikeza i-Color Design pallet kwi-ezeliner kunye neeflanu zegolide ezisihlanu, i-Blush Subtil blush - i-tangerine ne-pink shades, i-pink nail, i-lipstick, i-Colorti Design, i-color Design ne-pink tones kunye neyamnyama, i-mineral powder brush.
Ngo-2010, iLancome yagubha iminyaka engama-75. Iibhokisi ezikhethiweyo kunye neefowuni eziqingqiweyo kunye ne-powder kunye nezithunzi zazihlotshisiwe: i-lotus yasempumalanga, iingelosi ezixhambileyo kunye nanamhla, iyaziwa ngokuba yintsimi enhle kwinqanaba elincinci. Okwangoku, i-Lancome izimonyo zithengiswa kumazwe angama-163 ehlabathini lonke.