Ubukhosi obukhulu buka-Estee Lauder buvela kwikikhikityana elincinane leLatter couple (kamva kwagqitywa ukuba kutshintshe enye ileta kule ncwadana), apho u-Este wayilungiselela ikhamera yakhe yokuqala. Ngoku, isabelo seenkampani zakhe, ezibandakanya iinkxaso-mali ezininzi (kuquka i-Clinique, i-Aramis, i-Origins, iMAC kunye noBobbie Brown), khawunti malunga nesiqingatha seemakethe zonke ze-cosmetic zase-US.
Ngaphambi komtshato, u-Este waqanjwa ngokuthi nguMentzer. Uyise wayengumthonyama wase-Ukraine, indlu yakhe kufuphi neChernivtsi iye yasinda kude kube ngoku, u-Este wayedwendwela le ndawo, sele sele ekhulile. Unina ka-Este, uRosa Schotz, wayeneminyaka eyishumi emdala kunomyeni wakhe, ngoko wayezibukele ngokucophelela kwaye uEste omncinci wayephupha ngokufana nonina. Intsapho yabo yayihlala kakuhle, u-Esta wayengowona mncinci kubantwana abasixhenxe.
Xa le ntombazana yayineminyaka emithandathu ubudala, umalumekazi wayo, udokotela wesigqirha uJohan Scotz, waya kubo. Izidalwa zokupheka kuka-malume u-Ester wazizama yena, kwaye wamangaliswa yiphumo abaye bavelisa, babanjwa ukuze benze izikhwama zabo. Kamva, ngoncedo lukaMalume Este, uya kuqulunqa iifomula zakhe zokuqala ezine izixhobo aze aqonde injongo yakhe. Ngendlela, nangona bapheka iikram kwiqonga lekhaya eliqhelekileyo, iintlobo ezininzi zeerononi zazinomdla kulo mveliso, zaba ngabathengi bokuqala be-perfume-cosmetic empire Este Lauder.
Watshata intombazana yaphuma kwaye ayizange iqedele isikolo. Umyeni wakhe, uJoseph Lauter, wayengumgcini-ngxelo ngumsebenzi. Wayexhasa inxaxheba yomfazi wakhe, kwaye ngo-1933 eso sibini sanikela isaziso sabo sokuqala malunga nokuthengiswa kwezonyango "iiLauter Chemist" kwirejista yefowuni.
Umtshato wabo wahlala iminyaka emithandathu, kodwa ubudlelwane balo mbhangqwana bafihlakele kwaye uEsta, ethatha inyathelo, wafaka umtshato. Nangona kunjalo, ngo-1942 ubomi babuye baphoxisa abafazi kwaye ngeli xesha baphila iminyaka emashumi mane ananye kunye.
Inkampani yokuqala uLauder yayiyindawo yokutyela encinci eManhattan, eye yaguqulwa ibe yinkampani encinane. Ngobusuku, umsebenzi wawusigxina ngokugcwele kule mali-mveliso eyayidalwa ukuba i-Este ithengiswe ngemini.
Ukususela ekuqaleni kwezoshishino zabo zentsapho u-Este banquma ukuphumeza ukuphakama kwemveliso yabo. Ngenxa yokuba akazange avume ukuthengisa kuma-pharmacy kunye nevenkile ezinkulu. U-Este wayenesiqiniseko sokuthi i-prestige yomkhiqizo ichaneke ngqo kwindawo ekuthengiswe kuyo. Esi sicwangciso sokupasa nokuhanjiswa kweempahla sisinyathelo esinqumayo esinqumle isikhokelo sophuhliso lwenkampani yonke iminyaka emininzi.
U-Este Lauder wayenonyana ababini - uLeonard noRonald, wabo, njengabafazi babo, i-Este esebenzayo ngokukhululeka kwongezwa kwishishini lentsapho. Zonke izihlobo zakhe zazithandana zaza zamhlonela uEstere, yaye wayebavulele.
U-Este wayexabisa kakhulu induduzo yasekhaya, ngoko wazama ukuyihambisa emsebenzini wakhe, kuba kungekudala iiofisi zabasebenzi bakhe zaqala ukufana neefisi zasekhaya.
Inkampani uEté Lauder yanda ngakumbi. Ukufudumala umdla wabathengi kwiimveliso zabo, u-Este waqala ukunika ama-samples amancinci amaqonga mahhala. Abaninzi abakhuphisana nabo bawahlekisa ngokucacileyo le ngcamango, kodwa yayisebenza - abafazi babenelisekile ukuzama ama-creee e-Estee, befumana iingcebiso ezinzulu malunga neemveliso zawo kwaye kungekudala ukuthengisa kwenkampani kwanda kakhulu. U-Este wakwazi ukubala ukuba izinto ezinjalo zikhokelela ekuthandweni kwamabhinqa kwintlobo yakhe, ukunyaniseka kweemveliso, kwaye ngenxa yoko - abafazi baya kucebisa aba bhinqa bezonyango, bakhangele bonke abathengi abatsha kwinkampani. Ngoku, ngesandla esilula se-Este, ukuhanjiswa kweesampuli zamahhala kuye kwaba yinto eqhelekileyo malunga nayo yonke inkampani ye-parfumery ne-cosmetics.
Kodwa nangona kuthengiswa kwezinto ezimangalisayo, ikarita enkulu yexilongo yolu bhinqa oqinileyo uhlala uhlala ephakamileyo yemigodi yakhe. Ukuze uvuselele umnini we-Saks yesebe yesigxina ehloniphekileyo, e-Fifth Avenue, ukuba athathe ukuhanjiswa kwemveliso yakhe, uEstere ... wazama ukuphucula intombazana yakhe. Ngamehlo abone ukuphumelela kwee-crea ezicetywayo, umnikazi uyavuma.
Ingeniso yenkampani iyaqhubeka ikhula. U-Este wasebenzisa yonke imali yakhe ekuphuculeni phambili kweshishini lakhe - wamema iingcali ezihlangeneyo ukuba zisebenzisane, zavula ii-laboratories zophando, ama-boutiques kwaye zathengisa iimveliso zamashishini atshanje.
U-Este wakhetha inkampani yakhe ingcamango ethi "Ukukhawuleza nokuphumelelayo", ekholelwa ukuba umfazi akadingeki ukuba achithe ixesha elide lokuzinakekela. Esi sikhokelo sihlangene nenkxaso eqinileyo evela kubathengi, ngokusebenza kakuhle.
Iimbali ze-Este zenziwe ngamabali. Ngubani ongazange ave ngezenzo zakhe zobuqu xa uEste ephula umbhobho wemimoya yakhe emitsha, ngokumthiwa igama lakhe esidlangalaleni!
Olunye uhambo olutsha olwenziwa ngu-Este lwaluyindlela yokugqoka i-lipsticks kwizikhonkwane zetsimbi ezikhululekile. Oku kwintshintshi kwintlekto yabasetyhini abanokuqonda.
U-Este wacinga ngokucokisekileyo ngomfanekiso wakhe, echitha imali eninzi kuyo. Kuze kube yiminyaka edlulileyo, wayegqoke ngokugqithiseleyo, enze ukhetho ekuthandeni imibala eqaqambileyo kunye nokusika okungavamile. Ukongezelela, le ntombazana esebenzayo isuka rhoqo esuka eMelika ukuya eYurophu, ilungisa imicimbi yenkampani.
Ngama-50s, u-Estee Lauder uthatha indawo yesithathu kwimakethi yase-US, emva kweempawu ezifana no-Elizabeth Arden no-Helena Rubinstein. U-Este wenza konke okusemandleni ukuqinisekisa ukuba uphawu lwakhe lwalunxulumene nabaxhasi ngokunethezeka, ubuhle kunye nobuchule. Ngoko inkampani encinci yentsapho yaqala ukuguqula ubukumkani bokwenene. Ubukhosi obukhulu be-Este Lauder.
Wakwazi ukuphakamisa iimpahla zakhe kwintengiso yeSoviet Union: kwimveliso yesibhozo yakhe yabonakala kwiimarike zaseLeningrad, eKiev naseMoscow.
Ukuphumelela okunjalo kweshishini lakhe u-Este wachaza ukholo lwakhe olungaqinisekanga kwimpahla eyenziweyo.
Ukususela kwiimeko uEstere wasuka emva kokufa komyeni wakhe, sele sele sele esemdala kakhulu. Unyana wakhe omdala uLeonard wakhethwa yi-CEO yenkampani. Kamva, ityala laya kumzukulu womsunguli - uWilliam Lauder. Wayesethetha ngezicwangciso zakhe kwinkqubo yenkampani kwiimarike: kwagqitywa ukuba kuthathe ikhosi kubaxumi abancinci. Ukongezelela, uWilliam uya kulahla umgaqo "wokunyuselwa" kwezinto ezincinci kunye nokushiya kwinqanaba eliphambili le-grandfather, ukungena kwiimarike ezithengisayo. Ewe, ixesha liza kubonisa oko kuza kuvela kulo msebenzi.