Umqambi omncinci akayinto entsha kwihlabathi lefashoni ephezulu, sele esebenze kunye nemikhiqizo edumile - umzekelo, kunye neGivenchy, uChristian Lacroix kunye noValentino. Sekudlulileyo kweli hlobo, ngoJulayi, uBertrand Guyon uya kuzisa iqoqo lakhe lokuqala kumqeshi omtsha kwiVeki yeCauture Couture eParis. Kwendlela yokuziphatha komlawuli osanda kuqeshwa wobugcisa be-brand - i-pret-porter-porter kunye neqoqo ye-couture yeSchiaparelli.
Ngendlela, indlu yefashini iSchiaparelli iyanxinxisa kubayilayi bayo, ukuba ayithethi "ngeengqungquthela". Umzekelo, umlawuli wangaphambili wokudala - kunye ne-couturier eyaziwayo eyaziwayo uMarco Zanini - wabanjelwa kule ndawo iminyaka, nangona ubuphathi benkampani bubeka kuqala ithemba kuye.