I-OBRANI - i-brand brand entsha

Ekupheleni konyaka odlulileyo e-Ukraine kwavela i-OBRANI - uphawu olutsha lwefashoni. Abaninzi banquma ukuba uphawu lwesiTaliyane luphawu lweentsapho. Enyanisweni, akukho mbonakaliso kwimbali ayifumani.

Aba benzi benqaku u-Elena Reva no-Elena Maistrenko baqulunqa igama lesi-Ukrainian elithi "ukhethwa" ngesiNgesi. Le ngcamango ephumelelayo, kufuneka kuthi, nguyena wabaninzi abazalwa ngumntwana omncinane.

Baye bazana omnye iminyaka eyisibhozo, oku kuthetha ukuba bangabangane iminyaka eyisibhozo. U-Elena Reva no-Elena Maistrenko - iimodeli ezenza umsebenzi ophumelelayo kwelinye ilizwe, ixesha elide lixabisa iphupha lokuzama amandla kwizinto ezingenalo ulwazi ngokuphathelele kwizinto abahlala ngazo-imfashini. Iqoqo lokuqala le-OBRANI kunye negama elifuziselayo i-PERSHA duo Reva-Maistrenko iboniswe ngasekupheleni kuka-2009. Kwimiboniso kwihotele enkulu i-HYATT, iindwendwe ezingama-200 ze-VIP zidibene, kwaye zihluke kakhulu: umculi uAni Lorak, kunye neSekela le-Orobets, umququzeleli weveki yamaFashion yaseUkraine, u-Irina Danilevskaya, kunye neengonyama ze-Alexander Chervonenko. Ngomso olandelayo, i-OBRANI yavula indawo yabo yokubonisa phakathi kweKiev, kwaye inyanga kamva babhiyozela ukunqoba kwabo - ukuqokelela kwabo i-premiere edibeneyo. Ndiyavuma, kungekhona impumelelo embi kwinkampani encinane yefashoni, ngoko yintoni imfihlo yayo?


Ngoko, yintoni isiqinisekiso sempumelelo enjalo ngokukhawuleza i-OBRANI - i-brand brand entsha?

Siphefumula oko sikwenzayo. Yonke imihla iyazinikezelwa kwimfashini. Ndiyazi ukuba abaninzi banokungathembeki kwiqhinga lethu, bathi, ezi zimbini ziza kufakwa kwaye iqoqo lokuqala lizakuphela. Musa ukulinda! (uhleka). Ukuthandana kwethu nefashoni sekuqalile kwaye kuya kuba ixesha elide.

U-Katya Osadchaya "kwi-Secular Life" yakhe ithi iingubo ze-OBRANI - i-brand brand entsha ibiza ukusuka kwi-euro. Ngaba kubiza kubaqalayo?

UKatia - ubuchule bebhizinisi lakhe, uyazi indlela yokuphakamisa ukubaluleka kwenkqubo (ukumomotheka). Enyanisweni, iindleko zezinto eziboniswe kulo mboniso zivela kwiwaka lamawaka amawaka amawaka, ngokuxhomekeke kwisixa sempahla kunye nobunzima bomsebenzi. Silwela umlinganiselo ophezulu wemilinganiselo yexabiso, ngoko iingubo kunye neendwangu zindleko, kwaye amaxabiso akwi-sky-high.

Masibuyele kwizinto ezisisiseko: njani i-OBRANI ibonakalayo-uhlobo olutsha lwefashini kwaye kutheni ukuba imifanekiso emibili ephumelelayo yenza isigqibo sokuba ngabayilayi?


Enyanisweni , ibali elide elide, kunye nephupha elidala. Mina noLena sasihamba kunye ne-catwalk, besuka kwelinye izwe siye kwilizwe, senza umsebenzi wokulolonga, kwaye ngelo xesha saphupha ngelinye ilanga siza kuthatha indawo yabenzi bokuyila. Emva koko uLeela waya kuhlala eFransi, ndaqalisa ukusebenza kwinkqubo kaSavik Shuster "I-Half Half", watshata, wazala ummangaliso omncinane ogama linguVasilisa. Nangona ndiphefumlelwe intombazana yam entle kunye nomyeni onothando, ubomi batshintsha ubomi bukaLenin waza wabuyela ezweni lakubo. Kuthe ixesha elidlulileyo, yonke into ihlelwe ngandlela-thile, amava kaLenin alahlekanga kwaye sabuyela kwimbono yokudala i-brand OBRANI.

Uphephe ngokucokisekileyo ukubuza malunga noveli kaLena kunye no-Omar Arfush, owayehlala naye eParis iminyaka emine. Kodwa emva koko, esi sihloko siyaqhubeka sinomdla kwiincwadana-uLena Maystrenko: Mamela, makhe ndiphendule. Kanye. Kwaye eli xesha liya kuba lidlulileyo. Sahlala no-Omar iminyaka emine. Kwaye kwahluke: kokubili okuvuya kunye nokudabukisayo, uthando kunye nokuhlukana, yonke into yayinjengokuba kwenzeka kuyo onke amabali amahle. Kwaye igama eliphambili apha. Akukho. Ndiyabulela u-Omar ngenxa yezinto zonke, kodwa ukuvuselela ixesha elidlulileyo akukho mqondo, ukukhumbula okudlulileyo kunanto. Namhlanje ubomi bam buhle. Ndibandakanye into engenakuyicinga yona, ndivuyayo kwaye ndikhangele phambili kuphela.


Ngubani okuncede wenze iqoqo lokuqala?

Kwakubonakala ngathi i-cosmos ngokwayo-sadibana nabantu abaninzi abalungileyo: ukusuka kwiqela le hotele HYATT, owamalungiselela kunye nathi umboniso, kuD DJ Dima Hardtennis, owabonakala ebomini bethu iintsuku ezimbini ngaphambi kokunikezelwa kwaye wakwazi ukuxuba umzila omkhulu. Ngokubanzi, owokuqala ngomnqweno wethu wokudala iqoqo yafundwa nguVictor Anisimov. Emva kwesikhombiso sethu, ukuyeka okwesikhashana, ngoko uVictor wayeselula ixesha elide ukusibonisa ubuchule kunye nokuxhamla komsebenzi wokwakha, kuchaza ubunzima esimele sijamelane nawo. Kodwa ke umnqweno wokudala i-OBRANI inqobile.

UAnisimov wasinceda ngeendlela zokugcoba iingcali kunye nomyili. Ewe, yaqala ... -

Iqoqo le- PERSHA lithengiswa ngokupheleleyo ngaphakathi kwenyanga ... Lena Maistrenko: Yaye, thina, ngokwenene, sivuselela impumelelo enjalo. Ngaba siye savuma ukuphumla? Hayi, hayi, kwaye akukho kwakhona.

Ngoku sisebenza kwiqoqo yesibini ye-OBRANI kwaye ngexesha elifanayo silungiselela ukuqokelela iinqwelo zokuhamba, okuya kuba yinto emangalisayo kumntu wonke, kuba iya kudalwa ngokubhaliweyo kunye ... andiyi kuthetha! Ngubani otyhila ezo mpazamo (ehleka).