Khangela inkwenkwezi yeTV Kim Kardashian, yena kunye nosana lwaso lwaseNyakatho uzame ukungaphuthelwa kwimiboniso yeendwendwe ezidumileyo. Inkwenkwezi yenkwenkwezi ngamandla epheleleyo yayihleli ngenyameko kumgca wokuqala weendwendwe ezihloniphekileyo kwiveki yokugqibela yeNew York, kubandakanywa ngenxa yokuba ikhanda layo lide lizama ukujoyina i-fashion world - kungekhona nje ngokuba ngumthengi ophezulu, kodwa nje ngokuba ngumyili wezambatho. U-Kanye uvele wamela iqoqo lakhe ngo-2010 nangama-2013, kodwa ngoku bafumene kuphela ukugxekwa kwiingqungquthela zabasebenzi befashoni.
Nangona kunjalo, umculi akaphelelwa yintliziyo kwaye ngokuqhubekayo akhula indlela eya kwikamva elizayo kwiipolumu zehlabathi. Ngendlela, umboniso wakhe kwenye yezakhiwo zoshishino eManhattan waqokelela iindwendwe zeenkwenkwezi ezininzi njengemiboniso yezindlu zodumo. Kukho, ngaphandle kwayo yonke intsapho yomfazi wakhe, uRihanna, uJustin Bieber, uBeyonce noJay Zee, uBig Sean noP Diddy, kunye no-Anna Wintour.
Umboniso wawukhotywe ngamanqaku angama-50, phakathi kwazo esinye isihlobo somqambi wokuqala, uCloe Jenner, onjengoKendall, owakhiwa umzekelo wemisebenzi. Iqoqo elidibeneyo le-Kanye West kunye ne-Adidas brand eyaziwayo emhlabeni, kuboniswe ngethuba lokubonisa "I-Adidas Originals x Kanye West Yeezy Fashion Show", kungakhathaliseki ukugxekwa, sele sele ibe yinto ephawulekayo yeveki yeNew York Fashion. Ewe, kwaye nabagxeki, nabo, abagqithisi ...