Umzekelo ngokwawo ukhuthazwa kakhulu ngamathemba avulekileyo - ngokuwamkela kwakhe, uvele nje ecatshulwa iimpahla zabantwana ekubeni waba ngumama wengane encinane. Njengommeli weshishini lohlobo "ngamava" UJordan Dunn uyayixabisa ukuyila kweengubo, njengomama - uhlala ekulindele ukulinganisela kokulingana, umgangatho kunye nentengo. Uyazi zonke iimfuno zabaphulaphuli abajoliswe kulo kunye ne "kitchen" yefashini, ngoko u nethemba lokudala iimpahla ezintle kwaye eziphathekayo zefesistas ezincinane, kwaye umthombo wakhe wokuphefumlelwa kunye nomgxeka ophezulu uhlala apho - lo Riley oneminyaka emihlanu ubudala.
Umgca omtsha uza kubandakanya iipakethi kunye nama-sweats, i-t-shirts, i-leggings, ibhulukhwe yezemidlalo, iifutshane, iifestile kunye nezixhobo-ngokufutshane, yonke into eyenziwa ngabamama kwiivenkile zabantwana babo. Ngendlela, inkampani yeFluid World iye yazisa kwi-UK imarike ebizwa ngokuba yi-Hello Kitty, ngokuqinisekileyo ukuba izicwangciso zoyilo lwezakhiwo ezidumile ezandleni zabasebenzi bezakhono.