Nangona abahlobo abalungileyo beentombazana, njengokuba uyazi, iidayimane, ke, iikristal ze-Swarovski zenza ukuba zifanele ukukhuphisana. Njengeshishini lentsapho, i-Swarovski ayizange ikwazi ukufumana izigidi ngaphezu kwekhulu leminyaka, kodwa kwakhona ukuba izuze i-reputation ebonakalayo kwimveliso yakhe, exabisekileyo kwihlabathi ngokubanzi njengezinto zokugqoka zangempela.
Abantu baye banqwenela ukukhazimulisa ixesha elide. Ukushona kwelanga phezu kwamanzi. Iimpawu ezikhethiweyo zekhephu. I-crystal ephikisa ukukhanya. Umgca womhlaba. Yilolu thando loluntu ngezinto ezintle, ukuba imfihlelo yethu eyomeleleyo yobomi obuqhayisekileyo yabanjwa ngexesha elifanelekileyo ngumndeni wase-Austrian Swarovski.
Iingqungquthela abazivelisa zikhanyisa kwiingubo zeenkwenkwezi zaseHollywood kunye namantombazana aqhelekileyo esikolweni. Izibane zazo ezikhenkethi zeekristal kunye namakhethini athambileyo ngaphakathi kwiindawo ezithengisayo zokuhlala. Ukudibanisa: inkampani eyakha ibhizinesi yeebhiliyoni zezinto ezinjengezinto ezincinci njengeqhekeza elincinci leglasi.
Okokuqala kwakukho-indlela.
Kukho iinkampani ezenza imali emoyeni. Kukho abo, ngenxa yempumelelo yabo, banyanzelekile ukuhamba ngokuthe ngempumelelo. I-Swarovski ukususela ekuqaleni yayixhomekeke kwi-teknoloji, eyayingeyona enye yazo, ngaphandle kwayo.
Yonke yaqala ngowe-1892, xa u-Daniel wase-Austrian uDaniel Swarovski oneminyaka engama-30 ubudala enelungelo lobunikazi bakhe: umatshini wamandla okwazi ukusika i-crystal ngokuchaneka kakhulu. I-Swarovski yayingeyona ingozi kwishishini leglasi. Wazalelwa eBohemia, ummandla weCzechia wamanje (ngoko ubukhosi baseAustro-Hungarian), obude bubizwa ngokuba yiglasi, i-crystal ne-porcelain. I-Swarovski yayineziqhwala ezizaliswayo-abaphathi abahloniphekileyo nabaphumelelayo. Ukusuka kuyise, owayenomveliso omncinci, uDaniel waza wathatha iimfihlelo zokusebenza kunye nekriststal-true, manual manual. Kodwa kwimbali le ndoda yafika ngokubulela ekubeni wayenokubona imibono emitsha. Ngomnyaka we-1883, uDaniel watyelela uMboniso woMbane wamazwe ngamazwe eVienna, apho wahlaselwa yimoto eyahlukeneyo uEdison no-Siemens. Kwaye ndafumana le ngcamango ukuba ndizenzele i-automate sphere of fathers.
Emva kokuba sele ivelise izixhobo eziye zavumela ukucwangciswa kwe-crystal kumthumeli, ufumana amaqabane asemali, kunye nenkxaso yawo ngo-1895, uvula isityalo kwidolophana encinci yaseTyrolean yase-Austria. Isizathu sokukhetha le ndawo ngumlambo: I-Swarovski yakha isikhululo samandla esele amanzi, esinikezela umveliso wayo ngamandla angabizi.
IShishini lihamba ngokukhawuleza - ngokubonga kumashishini okwenza i-Swarovski crystal yayilungele kwaye yancinci kunezikhuphiswano zayo. Sekuyiminyaka emihlanu, usomashishini wakwazi ukwandisa imveliso kwaye athenge kumaqabane awo isabelo. Ukususela ngoko, i-Swarovski ibiye kwaye ihlala yintsebenziswano yentsapho.
Efanelekileyo.
Kubonakala ngathi oku kunokuzincama. Kodwa uDaniel Swarovski wayengenanto yokugqibelela. Bonke kunye noonyana bakhe abathathu, wasebenza ngokunyanzelayo ukuvelisa i-crystal epheleleyo, kwaye ngo-1911 ukuvavanywa kwindlela yokwenziwa kwemichiza yezinto ezibonakalayo kunye neendlela zokusika zazingqinela ukunqoba. Njengoko uyazi, i-crystal iglasi ephethe umgangatho ophezulu wokukhokela, owenzela ngokukhanya, ukukhanya nokudlala ngokukhanya. Igalagi elula iqulethe i-6% ekhompyutheni ye-oksidi, kwi-crystal-24% ejwayelekile, kunye ne-Swarovski crystal ibe yi-32%. Imfihlo yezobugcisa kaTatomkhulu u-Swarovski umzukulwana wakhe omkhulu kakhulu uhlala nje njenge-apula kweso lakhe. "Ukuphishekela ukuphelelisa ngokungapheliyo" kusengumxholo weenkampani.
Umgangatho ophezulu kakhulu wee-crystals ezifunyenweyo wavumela ukuba inkampani ingene emakethe yezinto ezimhlophe ngokuzithemba. Abo bangenalo ithuba lokuthenga iingubo zangempela, ngezandla zabo ziqhekeza izicucu ze-crystal ezingenakulungile, okwakungelula ukuwamkela iidayimane. Nangona kunjalo, uDaniel Swarovski ngokwakhe, ohloniphekileyo nothando lwakhe, akazange azame ukuthengisa iimveliso zakhe ngenye into, ngokungafani nomntu owayengaphambili, i-jeweler kunye no-Georg Strasset, ogama lakhe ligama elithi "i-rhinestone". Kwakhona wayesazi indlela yokwenza i-crystal ebonakalayo, kodwa amatye akhe ayancibilika phantsi kwezinto zokugqoka. Kodwa i-Swarovski ibeka umgomo wokuzikhandla - ukwenza uluntu lulixabise i-crystal ngokufana neengubo zokugqoka.