Imbali yelwimi.
Qala ukuxelela ibali le-brand ye-Max Factor, okokuqala, emva kokukuqhelanisa "noyise" walolu hlobo lwezonyiso, nguMax Factor ngokwakhe (igama loqobo uMaximilian Faktorovich). Inkosi yabenzi besetyhini kunye nomsunguli waloo mqondiso wazalwa ngo-Agasti 5, 1872 kwisixeko saseLodi (ngoku ngummandla wePoland wamandulo). Xa uneminyaka eyi-14, ikusasa "ubaba wezimonyo zanamhlanje" ufunde umsebenzi wokunyusa izinwele. Emva koko ndafumana umsebenzi kwiindawo ezikhethekileyo kwi-opera indlu, apho ngaphandle kokukhethwa kwee-wigs ze-actress ezazibandakanyiwe kwiimpahla zokugcoba kunye ne-makeup. Siyabulela ukuba abadlali baseMax make-up benza phambi kokumkani, izikhulu zaseRashiya zathetha ngaye ngokucokisekileyo. Ngako oko, wanikelwa indawo yecandelo lezonyamelo kwiinkundla zasebukhosini zikaNicholas II kunye nomculi owenziwe kwiindawo zokudlala ikosi, apho wavuma waza wanika lo msebenzi iminyaka emithandathu. Isitolo sakhe sokuqala ekuthengiseni iziqhumiso ayenakho ukuvula ngo-1895, eRyazan. Kwiminyaka elishumi kamva, uMax Factor, kunye nomkakhe, intombi kunye noonyana ababini bafudukela eMelika.
Ndihlala ubomi eMelika, ixesha elide lihlala e-Hollywood.
Ukongezelela, imbali yokudalwa kwebhanki yezonyakatho yenziwa ngaphandle kolawulo lwaseRashiya. E-America, uMax Factor wakwazi ukuvula ivenkile encinci, apho iimpahla eziphambili zaziziqholo, iziqholo kunye nama-wig. Kodwa kungekudala i-Factor ebomini yayilinde umgca wamnyama omnyama: umfazi wakhe wafa, kwaye ngenxa yobuqhetseba, wayelahlekelwa yoshishini lakhe. Kodwa oku akuzange kumise "ubaba wezimonyo zanamhlanje" kwaye sele sele ehamba ngo-1908 waya eLos Angeles. Kwakukho apho ngelo xesha icandelo le-cinema liye laba lukhulu ekuthandeni nasekuphakameni kwalo phuhliso. Ukusebenzisa oku, uMax Factor wavula ivenkile yakhe rhoqo kufuphi ne studio apho iifilimu zafakwa khona. Kwaye akazange alahlekelwe yiyo yonke. Ndiyabulela ngolwazi lwakhe lokwenza kunye neengcamango ezigqithiseleyo zokuzenzela okwenza izinto zakhe, baqala ukubonisana naye ngesihloko sento ekufuneka ibe yinto entsha yokwenza ukufowunelwa phambi kwekhamera, kuba ukulungiswa okwenzelwe i-theater kwakungalungile nhlobo. Ngo-1914 uMax Factor waba ngumqambi wokwenza izinto ezintsha kwi-cinema. Kwakuyikhrimu ekhethekileyo yomzimba eya phucula umbala wayo. Esi sikhilimu sathandwa kakhulu ngabalingisi be-Hollywood njengeFatti Arbakl, uCharlie Chaplin noBaster Keaton. Ndiyabulela kule Max Factor yifumana isimo sengcali. Ngokubhekiselele ekuphuhlisweni kwee-cinematic, ishishini likaMax liphunyezwe ngokufanayo. Ngomnyaka we-1918, wavelisa "ukudibanisa imibala" ekhethekileyo ekwenzeni, okubandakanya ukudibanisa ithoni yesikhumba kunye neenwele kunye nombala wamehlo.
Izimonyo zakwa-Oscar.
Kakade ngo-1928 uMax Factor, kunye noonyana bakhe, baphucula umbala wepeyinti yezonyiso. Le nto yayininzi enkulu xa kubonakala kwi-Hollywood yembala yefilimu. Ngombulelo kwindlela yakhe entsha, i-Factor yanikezwa i-Oscar ngenxa yegalelo lakhe elikhulu ekuphuhliseni i-cinematography. Yaye yaba yintsikelelo enkulu, xa umlando ukhumbule ukuba u-Oscar wanikezelwa izimonyo. UVivien Leigh, uClara Bowe, uBetty Grable waba ngumthengi rhoqo "wePapa weCosmetics". Kodwa ngaphandle kweenkwenkwezi, iziqhumiso ze-Factor zingasetyenziswe ngabo bonke abanye abasetyhini, kuba iziqhumiso zakhe zaqala ukuthengiswa kulo lonke elaseMelika.
I-salon yokuqala eHollywood.
Emva kwexesha elidinga iQhinga elifunekayo ukwandisa ishishini layo. Kulo nyaka, ngo-1935, wavula i-salon yase-chic ebizwa ngokuthi "i-Hollywood Studio Makeup ye-Max Factor." Ukugqwesa kwesi salon kwakuvulekileyo iiofisi ezine ezizodwa, ezibekwa kumgaqo we "Color Harmony": ibhinethi eluhlaza okwesibhakabhaka - i-blondes, i-green-redheads, i-pink-brunettes, i-peach- "brownies". Kule salon, i-Factor yavelisa "i-Beauty Calibrator" ekhethiweyo, leyo, xa igqoke entloko yowesifazane, inokuyityhila zonke iimpazamo ebusweni. Emva koko, ngoncedo lokwakheka, bafihla kalula. I-motto eyintloko yezimonkxu i-Max Factor ibinzana elithi: "Izibhabiso zeenkwenkwezi kunye nawe."
Izinto ezintsha kwi shishini.
Ngo-1938 uMax Factor wafa. Kunoko, umbuso omkhulu wongcobo wawukhokelwa ngunyana wakhe omdala uFrank, owatshintsha igama lakhe ngokuthi uMax Factor, Jr .. Nguye lowo ngo-1946 owasungula ukuveliswa okusha kwethelevishini. Emva koko, kwakukho izicwato ezintsha zokudubula kwamanzi, iziqholo zomsebenzi womzimba, izibetho zomlomo, i-eyebrow combs, iibhubhu ezinebhayisikali zezidumbu, isiseko sombane ebusweni kunye nokunye okuninzi. Konke oku kuveliswe phantsi kwebhokisi eliziqhenkcezayo lophawu lwe-Max Factor.
Umphambili we-trendsetter.
Ngama-1950, iimifanekiso zemifoto kunye namaphephancwadi athengiswayo. Kule nto, uMax Factor wakhulula uluhlu olukhethekileyo lwezonyiso zokuzicoca, ngokukhawuleza waba ngumbala wepeyinti eyona mveliso yefowuni kwiminyaka eyi-60. Apha ungaphinda udibanise i-eyelashes yobuxoki, i-oil eyeliner, i-mascara engenawo amanzi. Kwiminyaka yama-70, le nkampani yavelisa uluhlu lwezinto zokwenza izinto zendalo, ezaba yipalali yelo xesha.
Max Factor namhlanje.
Kuza kube namhlanje, ibali likaMax Factor lingapheli. Ukukhokelwa ngamava angama-80 amava, inkampani iyaqhubeka ijongene nenkokheli yehlabathi ekuveliseni izimonyo zokuzicoca. Esi sikhokelo salo mqondiso wonke ubuchwepheshe butsha budibaniswe nobuhle beklasi. Umagazini owaziwayo othi "Uhambo" olubizwa ngokuba yizonyango zeli bhanyisi enye yezona zizodwa ezidumileyo kuludwe lweempawu ezidumileyo ezidumile emhlabeni jikelele. Kwakhona uMax Factor ngoku iindawo ezithandwa kakhulu kwiHollywood yanamhlanje. Kwaye i-motto yanamhlanje ye-brand brand ibinzana elithi: "Abaqeqeshi bakaMax Factor batusa!". Ngendlela, ngokuhlonipha "utata wezimonyo zanamhlanje" nguMax Factor kwiHollywood Walk of Fame, kwafakwa inkwenkwezi, eyenza ukuba uphawu lwezonyakatho luzuke kakhulu.