Phakathi kwesenzo "I-Theory of denim" evela kwinethiwekhi yaseRussia yeCalvin Klein Jeans yabiza izitolo - ukususela ngoMatshi 12 ukuya ku-Matshi 29 kunoma yiyiphi i-boutique ye-brand ye-intanethi unokufumana inkululeko yokubonisana neengcali kwaye uzuze amaxabiso angaphezulu kwama-250, eyona nto iyigqebhezana yokuthenga kwiCalvin Klein ukuba inani lama-ruble ayi-100. Uncedo ekukhetheni iimodeli ezifanelekileyo kakhulu ziya kunikwa ngabacwangcisi abanobuchule abangabonwa ngee-T-shirts ngesiqubulo esithi "Ndiyazi yonke into ngeeyans zakho ezigqibeleleyo".
Kuyaziwa ukuba iCalvin Klein Jeans ayilona nje ibhulukwe ebonakalayo eyenziwe ngekotoni enqabileyo, iingubo ezinomdla kunye nesitayela sayo, ijee kunye nembali. UKelvin Klein, onokuthi, wayemi kwimvelaphi ye-designer denim, nguye owanika iimpahla ezilula kwaye zikhululekile ngomthunzi wobulili, isitayela esikhethekileyo kunye ne-chic. Zisebenzise inzuzo ephezulu yomfanekiso wakho ngabaqulunqi benqaku, ungabhalisa ukubonisana ngqo kwi-check shop kwi-boutique okanye kwifowuni.
