Ibhizinisi lidibene kwiindidi eziliqela: 1) I-Traditional, ibhalwe ngokuthi "theng-sell". 2) Iinkonzo. Yaye ishishini leminyaka engamashumi amabini anesibini, 3) Ukuthengiswa kwenethiwekhi. Kufuneka ahlawule ingqalelo. Ukuthengiswa kwenethiwekhi kunika wonke umntu, ngaphandle kokungafani, ithuba elikhethekileyo lokufumana isityebi nokunyuka kwinqanaba elitsha lophuhliso lwemali kunye namathuba. Kodwa, kungakhathaliseki ukuba isandi sikhulu kangakanani, akunjalo lula njengoko kubonakala kuqala.
Ukuthengiswa kwenethiwekhi, okanye njengokuba kuthiwa yi-MLM, kukudalwa kwenethiwekhi yezinga eliphezulu, ukuthengiswa kweempahla kunye nokukhangwa kwabathengisi abatsha, abaya kuthi, ngaphezu kweentengiso, baya kubathatha inxaxheba abatsha. Ngaloo ndlela, umnxibelelwano ukhula, ulethe ingeniso kulabo abaphakama phezulu nangaphezulu. Imali apha ivela phezulu. Imivuzo evela ekuthengiseni, lo luhlobo oluthile lokunciphisa, inzuzo encinci. Ukuze uzuze inzuzo, kufuneka ufike kwinethiwekhi yakho yabathengisi. Eyona mveliso enkulu, imali engaphezulu. Amathuba angapheliyo. Ukufikelela kwizigidi zeedola.
I-MLM - oku akuyikho ipiramidi yezemali kwaye ngokuqinisekileyo ayikho ileta yolonwabo. Nantsi yonke into inyanisekileyo kwaye ihloniphekile. Umntu ngamnye othatha inxaxheba ngokwakhe ungumntu oshishino. Umntu ngamnye ubeka ixesha lakhe, ufune abathathi-nxaxheba, athengise iimveliso. Kukho izinto ezininzi ezithengisayo. Ezi ziincwadi, iivithamini, izixhobo ezincinci zasesekhaya, itiye njalonjalo.
Kodwa njengokuba umkhuba ubonakalisile, impumelelo enkulu ifumaneka kwintsimi yezilumbiso. Oku kubangelwa kukuba wonke umntu usebenzisa izimonyo, kwaye unendawo yokuphela ngokukhawuleza. Amazinyo, isobho, i-shampoos, i-creams, i-masks, izidumbu, i-gels zizo zonke iziqholo! Olu luhlu lunokuqhubeka ngonaphakade. Ukongezelela, iinkampani zonyango zithengisa izixhobo ezahlukeneyo: iinqununu eziphambili, izikratshi, izikhwama zokucoca, izitya zesepha kunye neminye imikhiqizo enokungenani ubuncinane kunye nezonyango.
Eli shishini liqala ngento yokuba lo mtsha ufuna abathengi kuzo zonke ezi mveliso. Isixhobo esibalulekileyo, ikhathalogu kunye nemveliso, ukuhlonipha, ukukwazi ukuthetha nabantu kunye nenjongo. Emva kokuba iimveliso ziyalwe ngenani elifanelekileyo, umnxibelelisi uya kwiziko leenkonzo kwaye wenza umyalelo, ukuyihlawula ephaketheni lakhe okanye ukuthatha imali kumthengi. Le mveliso ithengiswa kuye, njengomthetho, i-30-50 yeepesenti engabizi. Ngulo mmahluko lowo umvuzo wakhe. Le ndlela yokuphuhliswa, yinkalo encinci yolu shishini kwaye inomlinganiso wemali eyongezelelweyo. Kulabo bafuna ukuphakama kweli shishini ukuya phezulu, kubalulekile ukuba benze ngendlela enye-ukutsala abantu abaya kwenza okufanayo.
Ukufikelela eziphakamileyo kwindawo yokuthengisa intengiso kunzima kakhulu. Kuyimfuneko nje kuphela ukutsala abantu abalungileyo, kodwa nokudibanisa ngezikhathi ezithile, ukuthetha, ukuvuselela, ukufundisa. Kuphela inethwekhi esebenzayo iya kuvelisa inzuzo. Ngokuqhelekileyo kubanxibelelwano, baququzelele ukuqeqeshwa okukhuthazayo. Ngaphandle kwabo, mhlawumbi, kule shishini akukho ndawo. Emva koko, umnxibelelwano, kufuneka uhlale enesimo esihle kunye nophando olusebenzayo. Ngokuqhelekileyo uva iintlobo ezahlukeneyo zezichaso, ngamanye amaxesha uphinde uqalekise. Umnxibelelwano omhle, kufuneka ufike ekupheleni.
Indawo ekhethekileyo kufuneka inikwe ulawulo oluphezulu kule shishini. Yonke into iqala njengomgaqo kunye nomcebisi olula, ngubani, xa ephumelele, uba ngumphathi, ngoko umlawuli, kwaye ngoko, umongameli okanye ingonyama, phakathi kwazo kukho izihloko ezithile. Ngokomzekelo, umongameli wethusi okanye ingonyama, isiliva, igolide, idayimane, isafire kunye njalo.
Namhlanje iinkampani ezinkulu ze-cosmtic MLM, kwintsimi yaseRashiya, yi-Oriflame no-Eivan. Kwiziko lehlabathi, basesikweni sesibini. Okwangoku, iminyaka emininzi, phambi kwehlabathi lonke - uMary Kay.
Unxibelelwano, abaninzi abazithathi ngokungathí sina. Bahleka. Ngokukodwa kubantu. Kodwa ezininzi zazo ziphumelele ngempumelelo. Kodwa yintoni na isono sokufihla, ininzi yonke into, akukho nto iya kuphumeza. Izizathu zihluke ngokupheleleyo. Kwaye le shishini likhuphisana kakhulu, kwaye akusiyo yonk 'ubani uya kuvuya ukuthenga kwi-networker, ukhetha ukuya kwivenkile, kwaye akusiyo yonxibelelwano yonxibelelwano inokukwazi ukunqoba izakhiwo zakhe. Kwaye akunakwenzeka ukuphumelela apha ngaphandle kokwenza imizamo eninzi. Kodwa kulabo abafuna ukuqhubela phambili, kulo mcimbi njengomntu woshishino, kungakhathaliseki ukuba wenza njani ishishini ngalokhu, ukuthengiswa kwenethwekhi yinqanaba eliphambili leziko elifanelekileyo, lifanele ukutyelela.