Imbali yekhredithi yamaKristu yaseDior

UChristian Dior uyinqobo ephawulekayo kwimbali yekhulu leminyaka. Ngaphantsi kwegama layo uhlala uqondwa ukuphakama, ukunethezeka kunye nobuhle bobubanzi bonke - izimonyo, iimpahla, iifumba. Ingqwalasela eyahlukileyo kufuneka ihlawulwe kwimbali yokudalwa kwe-brand C.

Xa i-couturier yayisesebuncinaneni bakhe, umfazi we-gypsy wachaza ikusasa kuye. Uthe ngelinye ixesha uya kushiywa ngaphandle kwemali, kodwa abafazi baya kuzisa impumelelo kwaye bancede babe ngumntu osisityebi. UmKristu wayeseneminyaka eli-14 kuphela ubudala kwaye wahleka nje xa eva eli bali.

Umntwana wayekhumbuza zonke iintlobo zokubikezela kwaye akazange acinge ukuba kwakunjani ukuhlala ngaphandle kwemali, kuba uyise wayengummeli owaziwayo. Abazali bathuma umKristu ukuba abe ngumsebenzi wezobupolisa, kodwa akazange aphenduke umnqweno wokuba ngumculi. Kwaye ke, le ntombazana yathunyelwa kwiSikolo seNzululwazi kwezoPolitiko eParis.

Kodwa umsebenzi wakhe wezopolitiko awuzange usebenze, kwaye umnqweno wokuzidela kwizobugcisa wawunamandla. UmKristu kunye nomhlobo wakhe wanquma ukuthengisa iimpahla zokudala kunye nokuvula igalari yobugcisa. I-dior yawela e-Bohemia yaseParisi kwaye yayingacingi ukuba oku kuya kuphela. Kodwa ngenye indlela yonke into yayitshintshile. Ngomnyaka we-1931, umKristu washiya ngaphandle komama. Ubaba wamkhohlisa kumlingane waza wafa. Igalari yomfanekiso ivaliwe, kwaye iDior yayingasinda kuphela ngoncedo lwabahlobo.

Ukunqongophala kwemali eyenziwe nguDeor khumbula ubunzima bakhe bokubantwana, oko kukudweba. Kuba iphephandaba elithi "Figaro" wayifake uluhlu lweempawu zeengubo kunye neengubo zokugqoka. UmKristu ufumene intlawulo yokuqala kwaye waqonda ukuba le yinto yokuzilibazisa kwaye uya kumzisa imali. Ngoko waqala ukusebenzisana namaphephancwadi amaninzi, wayebandakanyeka ekudaleni iingubo zeendwendwe ezahlukeneyo.

Imbali yesiqalo yaqala emva kwemfazwe. Omnye umthi we-textile wenza isipho kuDeor ukuba abe ngumlawuli wezobugcisa kwiNdlu yakhe yeNdlu, kwinto yokumphakamisa kwiinyawo zakhe emva kweMfazwe Yehlabathi II. UmKristu wavuma, kodwa wayesoloko esazi ixabiso lent talente yakhe, ngoko wabeka imeko yokuba indlu yefestile kufuneka ibizwe ngokuba yiNdlu ye-Christian Dior. Le mqathango yamkelwe, kwaye uDeor waqalisa umsebenzi wakhe.

Ngo-1947, e-Paris, apho ebusika emva kwemfazwe kwakukho iingxaki eziqhubekayo ngelahle, i-petroli, umbane kunye namanzi ahlambulukileyo, uChristian Dior wabonisa iqoqo lakhe lokuqala, elalibiza ngokuthi "iNew Look". Amantombazana ekwimbambano ayabonakala ukuba yintyatyambo ezintle kakhulu, zaphuma ngeengubo ezimnandi. Ababukeli babenomdla kwaye bajonge ngokubukela le holide phakathi kweParis emva kwemfazwe. UmKristu Dior wabanika ukuba baqonde ukuba abafazi banomdla kwaye bahle.

Umboniso wokuqala waletha impumelelo engummangaliso. I-Couturier yathi ufuna ukubonisa ukufana kwabesetyhini ngeentyantyambo. Ngaloo nto emva kwemfazwe, kwaba yiloo nto inesiqingatha sabantu abasweleyo. Ngoko uDeor waqala ukuyiqonda njengesithixo, owabuyisela ubufazi kunye nesisa. Ngoko ukubikezelwa kwe-gypsy kwenzeka - ngaba ngabafazi abaphumelele. UDeor wakhumbula la mazwi, waqonda ukuba iziprofeto zazizaliseka. Ngoku umyili wefashini wayenenkolelo eyaneleyo yokuba wayenomprofetikazi wakhe - uMadame Delahaye. Ngaphandle kweengcebiso zakhe, uDior akazange enze isigqibo esisodwa.

Kwiminyaka emininzi I-Fashion House ye-Christian Dior ibe yinkonzo enkulu yamashishini, kunye nabantu abangama-2000 basebenza apho. UDior akazange aqonde nayiphi na imisebenzi, ngaphandle kwesikhokelo. Ngokuqinisekileyo zonke iimpahla kwakufuneka zihambisane nomsebenzi onzima. Umyili wefestile wayengafuni ukuba iNdlu yeFashion ibe yinkampani eyenza umsebenzi ongenakuvinjelwa kobugcisa, kuba kungenjalo abayi kukwazi ukubizwa ngaloo ndlela. Iingubo zokuphatha iikhobhu ezinjengezinto eziphilayo.

Emva kwexesha, uKristan Dior waba udumo ngenxa yokugqithisa kwakhe kwaye wagqiba ukuvula inkampani evelisa iziqhumiso. Emva koko, imimoya yinto yokuqhubeka yengubo kwaye igcwalise ngokupheleleyo umfanekiso, kule Dior yayiqinisekile. Ngoko i-perfume yokuqala ibonakale phantsi kwegama lomtshini iDior - Diorissimo, Diorama, uJadore, Miss Dior. Basoloko benandipha ukuthandwa ngokugqithiseleyo kwaye bajongwa njengeklasikhi.

Ngowe-1956, i-perfume Diorissimo yakhululwa, apho kugxininiswa ngokuyinhloko iMascot yeNdlu yeDior - lily of the valley. Le yile yimiba yokuqala yokuvumba.

UDeor akazange ayeke apho kwaye wanquma ukuvula elinye isebe leNdlu yeDeor, eya kuvelisa iziqholo. Emva koko, i-couturier yaqaphela ukuba izicumbiso ziya kufumana isicelo sayo kwindlu yangasese yowesifazane.

Ngowe-1955, uDior wakhulula umlomo, ngo-1961 - i-nail polish, kwaye ngowe-1969 waqalisa ukuveliswa kwezonyiso ngokulandelelana. I-brand isoloko izama ukufumana ukudibanisa okulungileyo kwemibala yechungechunge lonke. I-Dior ayizange iphinde iphindwe xa idala imibala emitsha, nganye ikhethwe imibala emitsha, kodwa zonke zihambelana ngokuvisisana.

Umyili wefashini wasebenza ukususela ekuseni kuze kube sebusuku, kwaye oku akunakwenzeka kodwa kuthintela impilo yakhe. Ngethuba lokuqala akazange aphulaphule umcebisi wakhe kwaye waya e-Italy ukuze unyango. Ngo-Oktobha 24, 1957 e-Italy, uChristian Dior wafa ngenxa yokuhlaselwa yintliziyo.

Emva kokufa kwakhe, uYves Saint Laurent waba ngumqambi omkhulu wendlu. Ngelo xesha yayisemklami wefestile omncinci owayesebenza kwenkampani iminyaka emine. Ngo-1960, wabizwa ukuba abe ngumkhosi wemikhosi, kwaye watshatyalaliswa nguMarc Boan, owathi ngo-1989 wathatha indawo yaseGianfranco Ferre. Kwaye ngo-1996, umyili wefashini oyintloko kwiNdlu ye-Christian Dior yayinguJohn Galliano.

Okwangoku, uphawu lweDeor luhanjiswe kumazwe angama-43, kunye neevenkile zalo mqondiso zingatholakala nakwiJapan, e-Australia, eBrazil, eChina kunye namanye amazwe ehlabathi.